The Role of Market Research in Business Development.
Thesis DisciplineEngineering Management
Degree GrantorUniversity of Canterbury
Degree NameMaster of Engineering in Management
Business Development assumes the role of executing many strategic plans and targets that will aid in the growth of the company.
At City Care one of these targets is to enter new markets with their existing operating sectors. For many of these opportunities to be identified and validated market research must be used. In order to perform market research effectively City Care developed a market research framework. The framework ensures that the format of research and the subsequent findings are high in both accuracy and quality.
Using high quality reseasrch City Care is able to implement processess to meet strategic targets and aid in the development of short, medium and long term growth strategies.