Market analysis and business process development for a managed mid-market export solution.
Thesis DisciplineEngineering Management
Degree GrantorUniversity of Canterbury
Degree NameMaster of Engineering Management
New Zealand Post is in a declining market with mail and has recently expanded its parcel and courier capabilities through the addition of significant global logistics capability. The Corporate and Business segment also identified potential opportunity in moving further in the value chain of the retail supply chain to cover helping businesses find and grow customers. Early stage research identified that many businesses felt they needed to grow by exporting but they found his to be very challenging. Some had tried and withdrawn from markets and others hadn’t known how to start.
A proposed new business unit which would be a turn-key business solution helping New Zealand businesses connect with international customers and successfully delivering their products to those customers, was the solution to this need, the working title of which is ‘Grow Group’. The goal of this project was to incubate with a small number of businesses to gain sufficient knowledge to determine if there is a sizeable enough market and margin to build a profitable business and establish if New Zealand Post can build sufficient IP to lead such a business.