Marketing Plan for Cardno New Zealand
Thesis DisciplineEngineering Management
Degree GrantorUniversity of Canterbury
Degree NameMaster of Engineering Management
This document provides an overview of a marketing project for Cardno Christchurch carried out by Julia Toner, a student of The Master of Engineering Management Course at the University of Canterbury. This project involved initial company research; a review of national releases, research papers, and journal articles to establish current market trends and opportunities; and interviews with clients and industry representatives to ascertain Cardno’s current position. The purpose of this project is to provide Cardno Christchurch with a concise and relevant market needs analysis and marketing plan. These documents will direct Cardno management in marketing activities that will achieve brand recognition and strategic growth.