This paper argues that a new patriotism has emerged in New Zealand over recent years. This has been promoted in tandem with the notion of advancing New Zealand as a knowledge economy and society. The new patriotism encourages New Zealanders to accept, indeed embrace, a single, shared vision of the future: one structured by a neoliberal ontology and the demands of global capitalism. This constructs a narrow view of citizenship and reduces the possibility of economic and social alternatives being considered seriously. The paper makes this case in relation to tertiary education in particular. The first section outlines the New Zealand government's vision for tertiary education, as set out in the Tertiary Education Strategy, 2007–12 (Ministry of Education, 2006). This is followed by a critique of the Strategy and an analysis of the model of citizenship implied by it. The paper concludes with brief comments on the role tertiary education might play in contesting the new patriotism.