In search of utopia: an analysis of non-profit web pages (2007)

View/ Open
Type of Content
Journal ArticleUC Permalink
http://hdl.handle.net/10092/599Publisher
University of Canterbury. Mass Communication and Journalism.Collections
- Arts: Journal Articles [237]
Abstract
This research explores the practical application of a widely held, utopian belief that the Internet remains a strong democratizing tool because of its inherent interactive capabilities. Through an analysis of 70 non-profit web pages, this study examines how these organizations utilize the Internet as a deliberative public sphere; an opportunity for activism; an avenue for advertising and fundraising revenue; a space for marginalized voices; an interconnected, instantaneous portal for information; and as a medium to bolster organizational accountability. This represents fundamental baseline research that is needed if the field is to build theories of Internet efficacy – particularly as it pertains to the non-profit sector.
Citation
Kenix, L.J. (2007) In search of utopia: an analysis of non-profit web pages. Information, Communication & Society, 10(1), pp. 69-94.This citation is automatically generated and may be unreliable. Use as a guide only.