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Communication at ‘just the right temperature’ with social media:Developing a framework for the use of social media by the New Zealand Fire Service in the promotion of fire safety to young New Zealand adults
(University of Canterbury. School of Social and Political Sciences, 2012)
This thesis was derived from research conducted on behalf of the New Zealand Fire Service (NZFS) who sought an understanding of how social media could be used effectively to promote fire safety to New Zealanders. In order ...