This paper presents a critical evaluation of current resource allocation strategies and their possible applicability in Cloud Computing Environment which is expected to gain a prominent profile in the Future Internet. This research attempts to focus towards network awareness and consistent optimization of resource allocation strategies and identifies the issues which need further investigation by the research community. A framework for resource allocation in Cloud Computing, based on tailored active measurements, has also been proposed. The main conclusion is that network topology, traffic considerations, changing optimality criteria along with dynamic user requirements will play a dominant role in determining future Internet application architectures and protocols, shaping resource allocation strategies in Cloud Computing, for example.