An exploration of the interaction between speech rate, gender and cognitive style in their effect on recall
This paper explores how the interaction between cognitive style, gender, and type of task predicts task outcome, particularly when presentation speed is varied. A sample of 91 11-year-old pupils completed the Cognitive Style Analysis. Pupils were assigned to one of two groups balanced for gender and cognitive style. Group 1 listened to a recording of a passage presented at 84wpm; Group 2 listened to the same passage at 197wpm. Pupils were then required to comprehend and recall information from the passage that required assimilation of distantly positioned information. Male verbalisers and female imagers performed well in the slow condition but poorly in the fast condition. Female verbalisers showed improved performance in the fast condition. Results indicate that the interaction between verbal-imagery style and gender predicts the outcome of verbal tasks, especially when processing speed is restricted. These results support differences in information processing between genders and also suggest that this processing is mediated by verbal-imagery cognitive style.