An Investigation into the Mediating Influence of Customer Expertise on the Antecedents and Consequences of Affect within Professional Service Markets (2007)
Type of ContentJournal Article
PublisherUniversity of Canterbury. Management
This study examines the mediating influence of consumer expertise on the antecedents and consequences of Affect within a professional services market context. Whilst there is increasing evidence to suggest an empirical link between Affect evoked and satisfaction within such contexts, previous research has largely ignored the role of consumer expertise as a mediating influence. Using a scenario based approach, the objective of the study was to test for multigroup invariance among competing structural models based on the ability of the respondents to form expectation and performance assessments about the service they are receiving. The results indicate that it is important to examine different levels of consumer expertise in detail to better understand how certain characteristics such as experience and qualifications influence the priority and functionality attached to service attributes when making satisfaction judgments within a professional service context. This may in turn have broader implications for our contextual understanding of services.
CitationGarry, T. (2007) An Investigation into the Mediating Influence of Customer Expertise on the Antecedents and Consequences of Affect within Professional Service Markets. Journal of Marketing Management, 23(5-6), pp. 461-481.
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Keywordsaffect; consumer expertise; professional services
RightsAuthor Posting © Westburn Publishers Ltd, 2007. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in the Journal of Marketing Management, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Journal of Marketing Management, 23(5-6), pp. 461-481, doi: http://dx.doi.org/10.1362/026725707X212775
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