The Concept of Intergenerational Service-Learning in MBA Marketing Courses
In teaching and learning, instructors are often faced with finding ‘real world’ applications to enrich their teaching to facilitate a more practice-related learning experience. Particularly students having five or more years of experience, upon enrolling in an MBA program, appear to find it hard to connect with theories, models and abstract thinking in their coursework. This paper outlines an approach of “intergenerational teaching and learning” in an MBA Marketing course at a University in New Zealand. The instructor facilitated a service-learning scenario in which MBA Alumni were project sponsors for current MBA students. Approximately 40 MBA students executed these client-sponsored projects in groups of four to five individuals. This paper describes the teaching and learning concept, discusses potential learning experiences and suggests potential improvements for the next iteration.