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    • Transformative Service Research and Service-Dominant Logic: Quo Vaditis? 

      Kuppelwieser, V.G.; Finsterwalder, J. (University of Canterbury. Management, Marketing, and Entrepreneurship, 2015)
      This paper takes a closer look at the emerging topic of transformative service research (TSR) and compares its facets with the more established concept of the service-dominant logic (SDL). The paper thus contributes to ...