Editorial: Why the Experimental Method is the Ideal Tool for Studying Consumer Research in Online Environments (2009)
AuthorsFortin, D., Ballantine, P.show all
It is a pleasure to introduce our special issue ‘Experimental Research in e-Marketing’ for publication in IJIMA. Although several papers using the experimental method can be found peppered throughout the marketing literature, we felt that after roughly a decade of research in the area of electronic marketing, the time was ripe for a journal issue dedicated exclusively to experimental approaches.
CitationFortin, D., Ballantine, P. (2009) Editorial: Why the Experimental Method is the Ideal Tool for Studying Consumer Research in Online Environments. International Journal of Internet Marketing and Advertising, 5(4), pp. 241-245.
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