The media and New Zealand's developing relationship with Asia.
Degree GrantorUniversity of Canterbury
Degree NameMaster of Arts
The importance of Asia to New Zealand has become increasingly apparent. The New Zealand government has recognised the prominence and potential of the region. However, it is arguable whether the media have acknowledged its importance. This study attempts to detemrine how the New Zealand media has responded. The research is based on two hypotheses amended from their American origins to suit a New Zealand context. The first questions the media's ability to influence public attitudes toward the relationship. This focuses on the attention given to Asian issues. The second questions the media's ability to influence public attitudes because of its vulnerability to government manipulation. This deals with areas where the government has the potential to influence aspects of coverage. The research focuses on the 1990s when New Zealand's relationship with Asia has taken on a new dimension. Particular emphasis is placed on the print media.