End user computing success factors in small firms : a case study and survey of factors affecting EUC success in small firms in New Zealand.
Degree GrantorUniversity of Canterbury
Degree NameDoctor of Philosophy
End User Computing is becoming an increasingly important activity in small firms. This thesis reports results of an empirical investigation of the factors influencing End User Computing Success in small businesses. The study proposed a conceptual model which was based on the Technology Acceptance Model (TAM) theory. Another important contribution of this study was that it extended previous research by testing a subset of the TAM in a new context, i.e. small firms. The development and testing of the research model involved: (1) a pilot case study, (2) a cross-case analysis of eight firms, and (3) a national survey of 596 computer users. Partial Least Squares was the data analysis technique used to analyse the survey data. The results of the study indicated that management support, external support, perceived ease of use, and perceived usefulness had direct positive effects on EUC success in small firms. Smaller but significant effects were also found for internal support, internal training, and external training on EVC success. Overall, the results of the study provided strong support for the TAM theory in a small firm context. Suggestions for future research and implications for small firm managers, external sources of assistance, and educational institutions were discussed.