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The Effects of Non Profit Agency Website Donation Button Design on Aid Agency Trust and Donation Compliance
(University of Canterbury. Psychology, 2010)
This research aimed to develop a deeper understanding of trust and non-profit agency website design, and specifically focussed on the ‘Donate Now’ button. Two experiments investigated the effects of varying levels of ...
Role-based trust: the effect of collector identification on trust and donating behaviours
(University of Canterbury. Psychology, 2015)
The experiment investigated how job role identification can affect how people interact with a charity collector. The main predictions look at the level of identification that charity street donation collectors have with ...