Broadcasting standards in New Zealand : the Broadcasting Standards Authority : policy, action, and repercussions.
Degree GrantorUniversity of Canterbury
Degree NameMaster of Arts
Public service broadcasting aims to serve the public good rather than private gain. Advocates believe that the work of broadcasting should be regarded as a public service for a social purpose. To achieve this purpose it should fulfil a number of ideals: cater for all sections of the community, service all geographic regions of a nation regardless of cost, be independent from political or commercial interests, educate, inform, entertain and improve the public it serves. The public service model was used as an ideal, to examine the performance of the Broadcasting Standards Authority in its first five years. It was found that for the Authority to be equitable and efficient requires: independence from political and broadcast industry influences, adequate funding, revision of the complaints system to improve public accessibility, and members with expert and specialised knowledge. Furthermore, there needs to be recognition of the principle that programmes should be assessed on individual merit, to increase the accountability of the Authority's decisions to the public The Broadcasting Standards Authority was instituted to retain public service broadcasting obligations in a deregulated environment. If the above issues are not addressed, then the credibility of the Authority's function as a public forum for the consideration and discussion of broadcasting standards must come into question.