The development of viticulture and winemaking in Marlborough.
Degree GrantorUniversity of Canterbury
Degree NameMaster of Arts
A recent historical geography examining the development and evolution of a winegrowing region of New Zealand. The development of Marlborough as the nation's major viticultural location has been one of the most important developments of New Zealand’s continued growth as a wine producer. The major emphasis of this study is on the wine companies who got involved in Marlborough and have built wineries in the region. The scale of each operation and the many different reasons for each individual or companies involvement were examined and discussed. An important area of this study has been the principle reasons leading to Montana Wines deciding to plant vineyards in Marlborough in 1973. A major finding has been that there has been considerable over-emphasis on the physical characteristics of the Marlborough region and a neglect of the other “human factors” the major one being the availability of land and the price of land in explaining the region's development as a wine producer. The development of Marlborough has occurred over four stages. These are: a) The initial action by one company which pioneers a new landuse; b) If successful further development occurs by both small and large producers; c) International interest and participation; and d) end of first phase of development. Marlborough has yet to reach full maturity, because there is still some experimentation occurring with different vine varieties.