Effect of online shopping on consumers’ shopping travel and goods’ last-mile travel: A case study in Christchurch

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Conference Contributions - Other
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2019
Authors
Kedia A
Kusumastuti D
Nicholson A
Abstract

The unprecedented growth of online shopping in recent years has the potential to change the shopping-related travel of people and the pattern of goods movement in urban areas. As online shopping provides consumers with the opportunity to buy things without having to travel to the physical shops, it might reduce consumers’ instore shopping trips. However, consumers might visit the shops to check and/or inspect products before buying them online. Also, a huge number of parcels containing items sold online must be transported to end-consumers’ doorsteps, using light freight vehicles, and a clear understanding of the travel implications of online shopping is essential to help estimate the demand for shopping travel and goods’ transport. The previous empirical studies have reported mixed observations as to the effect on in-store shopping travel of online shopping. Moreover, the previous studies did not consider consumer attitudes towards missing ‘attended’ deliveries (i.e. deliveries that require signature on receipt) and alternate modes of unattended delivery (e.g. collection and delivery points), which appear to affect both consumers’ in-store shopping travel and goods’ last-mile travel. This study is aimed at investigating the effect of the above factors, in addition to various sociodemographic, travel and shopping-related factors, on in-store shopping travel and goods’ last-mile travel. Data from 355 consumers residing in Christchurch were obtained through an online survey. The analysis has been carried out, using nonparametric tests and ordinal logistic (OL) regression. Consumers’ travel for in-store shopping or collecting items from collection and delivery points (CDPs) were not found to be significantly correlated with their online shopping frequency. However, the delivery service provider’s transport was found to be increasing with an increase in online shopping. These insights on the interaction of online shopping and transport are expected to be helpful to transport planners in forecasting the demand for personal and goods transport.

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Kedia A, Kusumastuti D, Nicholson A (2019). Effect of online shopping on consumers’ shopping travel and goods’ last-mile travel: A case study in Christchurch. Canberra, Australia: Australasian Transport Research Forum. 30/09/2019-02/10/2019.
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ANZSRC fields of research
Fields of Research::40 - Engineering::4005 - Civil engineering::400512 - Transport engineering
Field of Research::15 - Commerce, Management, Tourism and Services::1503 - Business and Management::150309 - Logistics and Supply Chain Management
Field of Research::15 - Commerce, Management, Tourism and Services::1505 - Marketing::150501 - Consumer-Oriented Product or Service Development
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