A clash of internationalizations: New Zealand and the Bologna Process

Abstract

In this paper we examine the normative and strategic impact of the Bologna Process on the New Zealand University system. We argue that, from a normative perspective, Bologna has not resulted in substantive change. Nevertheless, a specific, if low-level, normative response has been evident, driven by perceived market incentives and the market-based norms that underpin higher education and internationalization strategies in the New Zealand context. We contend that this response necessitates a conceptual extension of the normative power framework. From a strategic perspective, we consider the extent to which Bologna has succeeded in making Europe a geographic focus in New Zealand University internationalization strategies. In this respect, we find strategic priorities lie elsewhere, again reflecting the competitive market-based norms that underpin higher education in New Zealand.