Pulled two ways: Norms of ‘Pacificness’ and journalism in New Zealand’s Pacific news media (2019)
Type of ContentJournal Article
- Arts: Journal Articles 
AuthorsRoss Tshow all
By looking at how Pacific media producers position themselves in different contexts, this paper identifies complex identity politics within the communities of practice of New Zealand’s Pacific news media production. Interviews with 23 Pacific news media producers reveal a tension between two fields of journalistic and Pacific norms that hinge upon different locative practices – strategic ploys to locate oneself and one’s media in relation to community and to other Pacific and mainstream media – and appear to depend on each media outlets’ positioning in relation to language, mainstream institutions and their ethnic community. Analysis of these locative practices helps to reveal some of the power relations embedded in Pacific media outlets’ structural, cultural and ideological contexts. Unlike members of the dominant group, who have arguably more stability in identity, Pacific peoples’ identity is always negotiated, and in ways that must continually answer back to the different forces that position them.
CitationRoss T (2019). Pulled two ways: Norms of ‘Pacificness’ and journalism in New Zealand’s Pacific news media. Journal of Intercultural Studies. 40(6).
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KeywordsJournalism; identity; Pacific media; locative practice
ANZSRC Fields of Research19 - Studies in the Creative Arts and Writing::1903 - Journalism and Professional Writing::190301 - Journalism Studies
20 - Language, Communication and Culture::2002 - Cultural Studies::200210 - Pacific Cultural Studies