This research examines Finnish firms challenges and successes in implementing the European Commissions 2050 energy road map, and may assist policy makers in gaining a deeper understanding of implementation disruption, limitations and successes. The Nordic cooperation and Finnish national policy were also included in the analysis. The study used content analysis to examine annual reports from 41 Finnish energy industry operators over the years 2012 to 2015. 161 annual reports were analysed for impacts on awareness, attitudes and actions in relation to the policy goals of the 2050 European Commission road map. Results showed consistent themes in areas of investment uncertainty, lack of strategic pathways, policy sustainability, national and supranational synergies and firm capability gaps. Themes highlighted the importance of strategic pathways for current and future energy industry growth and investment. Specifically, Finland lacked solar technology but leveraged bioenergy and hydro. Policy makers must engage in interactions with firms and other policy makers, due to the cruciality of clarity, intention and sustainability. Lack of policy cohesion between member states affected investment decisions and created price disparities. Gaps in technological capabilities emerged in carbon capture and storage commercial viability, and energy storage limitations concerning energy management and infrastructure demands.