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Exploring Self-Gifting Behaviour in Individuals Setting Physical Goals
(University of Canterbury. Department of Management, Marketing and Entrepreneurship, 2015)
The concepts of self-gifting and goal setting are combined in the context of physical activity, in order to investigate their impact on the likelihood to self-gift when setting physical goals. Mick and DeMoss’ original ...
Power dichotomies : an exploratory comparison between online and offline spaces.
(University of Canterbury. Department of Management, Marketing and Entrepreneurship, 2015)
A grounded theory analysis was carried out with participants aged 18-25 from around New Zealand, particularly within the Christchurch vicinity, to develop an understanding of the behavioural responses by individuals when ...
Iconic branding as a strategy for private and national fast moving consumer good brands
(University of Canterbury, 2018)
This thesis looks at iconic branding in the context of fast moving consumer goods (FMCG) in
New Zealand. Iconic branding has been studied in a broad overall context but has not yet
been considered for individual brand ...
Accommodation Providers’ Responses to Climate Change in Kyoto, Japan
(University of Canterbury, 2017)
Rising global concerns over climate change are one of today’s major challenges to the tourism sector and its subsectors, such as the accommodation industry. Given the limited progress in understanding climate change in the ...
The Effects of Mode Vividness in Mobile Advertising when Presented in the Context of Consumer Goals and Product Involvement.
(University of Canterbury. Management, 2012)
The two primary objectives for this thesis are (1) to understand the effectiveness of different types of mobile phone based advertisements and (2) to identify if the amount of time users spent viewing an advertisement can ...
The Role of Differential Nutritional Labelling on Consumers’ Food Choices and Perceptions of Healthfulness
(University of Canterbury. Management, Marketing, and Entrepreneurship, 2014)
Currently, nutritional labelling is difficult to interpret and time-consuming to read. This is a major problem as many consumers are overweight and resort to eating readymade meals and snacks. These are likely to be ...
The effect of goal orientation, model idealisation, and message framing on the effectiveness of cosmetics advertising.
(University of Canterbury. Marketing, 2015)
Women from across the globe purchase and consume cosmetics in order to achieve their appearance goals and it is generally agreed that a consumers’ goal orientation may influence their interpretation of advertising materials ...
Social entrepreneurship as a response to disaster: An examination of cases following the February 2011 Christchurch earthquake
(University of Canterbury, 2016)
This thesis explores how social entrepreneurship develops following a crisis. A review of literature finds that despite more than 15 years of academic attention, a common definition of social entrepreneurship remains ...
Critical marketing : a systematic literature review.
(University of Canterbury, 2016)
This research undertakes a systematic review of critical marketing literature in order to generate meaningful conclusions on the state of the existing body of critical marketing scholarship. The aim of the research is ...
Indian foodways in Christchurch - a study of Indian restaurants
(University of Canterbury, 2017)
The aim of this thesis is to understand Indian restaurants‟ perception of authenticity and related attributes in its servicescape and menu elements that influence customer satisfaction. Existing studies have underlined the ...
