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Psychological ownership in brand communities: the case of the Volkswagen diesel emissions scandal
(University of Canterbury, 2016)
This thesis aims to understand the presence of psychological ownership within an online brand community. Psychological ownership is becoming increasingly relevant in marketing, being able to provide benefits to both consumers ...
The shock of coming home : repatriation, re-entry and re-adjustment to New Zealand after sojourning
(University of Canterbury, 2016)
The aim of this thesis is to provide an in-depth understanding of the repatriation process in the New Zealand context, analysing various internal and external factors that have the potential to influence the re-adjustment ...
A comparison of New Zealand and Chinese consumers’ pro-environmental attitudes and behaviours.
(University of Canterbury, 2016)
In recent years, environmental issues are raising public awareness around the globe, such as finite resources, climate change, destroyed eco-systems, pollutions, and toxic waste (World Bank, 2015b). People have seen and ...
Trust and source credibility in consumer engagement : a fashion blog perspective.
(University of Canterbury, 2015)
The purpose of this study was to explore the role of trust and credibility in consumer
engagement (CE), as well the dimensions of consumer engagement relevant within the
fashion blog context. A netnographic approach was ...
The determinants of consumer responses in the LGBT community : an exploratory study of LGBT marketing in the context of New Zealand and USA advertisements.
(University of Canterbury, 2016)
The Lesbian, Gay, Bisexual and Transgender (LBGT) community faces significant
discrimination in today’s society. Discrimination is not limited only to various sectors such as
health, education, housing, employment, ...
Perceptions of sexual consent : the effects of eroticism and dominant gender in advertising.
(University of Canterbury. Marketing, 2015)
This research investigates the impact that varying the levels of eroticism and gender of the dominant character in advertisements has on participants’ perceptions of sexual consent. Prior research has not examined these ...
The social marketing impact of native advertising news articles and the influence of scepticism from consumers.
(University of Canterbury, 2016)
Native Advertising is an emerging and contemporary trend in marketing, but there has been very little empirical research conducted in this area. The concept of Native Advertising provides a less intrusive gateway for ...
Consumption motives for luxury fashion products : effect of social comparison and vanity of purchase behaviour.
(University of Canterbury. Department of Management, Marketing and Entrepreneurship, 2015)
This thesis aims to investigate the relationships between vanity, social comparison and purchase behaviour. Specifically, this thesis defines and develops a conceptual model that expands on these relationships where vanity ...
Critical marketing : a systematic literature review.
(University of Canterbury, 2016)
This research undertakes a systematic review of critical marketing literature in order to generate meaningful conclusions on the state of the existing body of critical marketing scholarship. The aim of the research is ...
An empirical investigation into the combined effect of sequence and cross–media exposure on audience attitudes
(University of Canterbury. Department of Management, 2010)
This study examines the effects of cross–media advertising on audience attitudes. An experiment was created that simulated every day media encounters: reading a magazine, watching television, and listening to the radio. A ...
