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Psychological ownership in brand communities: the case of the Volkswagen diesel emissions scandal
(University of Canterbury, 2016)
This thesis aims to understand the presence of psychological ownership within an online brand community. Psychological ownership is becoming increasingly relevant in marketing, being able to provide benefits to both consumers ...
The shock of coming home : repatriation, re-entry and re-adjustment to New Zealand after sojourning
(University of Canterbury, 2016)
The aim of this thesis is to provide an in-depth understanding of the repatriation process in the New Zealand context, analysing various internal and external factors that have the potential to influence the re-adjustment ...
A comparison of New Zealand and Chinese consumers’ pro-environmental attitudes and behaviours.
(University of Canterbury, 2016)
In recent years, environmental issues are raising public awareness around the globe, such as finite resources, climate change, destroyed eco-systems, pollutions, and toxic waste (World Bank, 2015b). People have seen and ...
Trust and source credibility in consumer engagement : a fashion blog perspective.
(University of Canterbury, 2015)
The purpose of this study was to explore the role of trust and credibility in consumer
engagement (CE), as well the dimensions of consumer engagement relevant within the
fashion blog context. A netnographic approach was ...
The determinants of consumer responses in the LGBT community : an exploratory study of LGBT marketing in the context of New Zealand and USA advertisements.
(University of Canterbury, 2016)
The Lesbian, Gay, Bisexual and Transgender (LBGT) community faces significant
discrimination in today’s society. Discrimination is not limited only to various sectors such as
health, education, housing, employment, ...
