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Perceptions of sexual consent : the effects of eroticism and dominant gender in advertising.
(University of Canterbury. Marketing, 2015)
This research investigates the impact that varying the levels of eroticism and gender of the dominant character in advertisements has on participants’ perceptions of sexual consent. Prior research has not examined these ...
The Impact of Investment in Employee Development on the Fulfilment of the Psychological Contract and Organisational Outcomes
(University of Canterbury. Management, 2014)
Present economic conditions are causing businesses to experience unprecedented change in the current
global market place. Competition for high-performing employees is ever increasing (Berger & Berger 2004)
and the ...
Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry.
(University of Canterbury. School of Business and Economics, 2015)
This thesis explores how designers within the New Zealand designer fashion industry manage the interface between business development and designer aesthetic, then materialise this on the catwalk. The investigation is guided ...
The social marketing impact of native advertising news articles and the influence of scepticism from consumers.
(University of Canterbury, 2016)
Native Advertising is an emerging and contemporary trend in marketing, but there has been very little empirical research conducted in this area. The concept of Native Advertising provides a less intrusive gateway for ...
Consumption motives for luxury fashion products : effect of social comparison and vanity of purchase behaviour.
(University of Canterbury. Department of Management, Marketing and Entrepreneurship, 2015)
This thesis aims to investigate the relationships between vanity, social comparison and purchase behaviour. Specifically, this thesis defines and develops a conceptual model that expands on these relationships where vanity ...
Canadian Inuit use of caribou and Swedish Sámi use of reindeer in entrepreneurship.
(University of Canterbury. Management and Entrepreneurship, 2015)
The primary objective of this thesis was to develop knowledge and understanding about how traditional resources can be used for entrepreneurship and economic development. This was accomplished by systematically studying ...
The Association between Psychological Attributes and Organisational Performance in New Zealand Small to Medium Sized Enterprises
(University of Canterbury. Management, 2007)
This thesis reports on the association between particular psychological attributes of owner/operators and organisational financial performance in New Zealand small to medium sized enterprises (SME's). The specific ...
Stochastic utility maximising dynamic programming applied to medium-term reservoir management
(University of Canterbury. Management, 2003)
Medium-term reservoir management is a classic planning problem to which stochastic dynamic programming has been applied. An aspect of reservoir management modelling often neglected is 'risk', although it has been identified ...
The Impact of Information Systems Consultants on Small and Medium-sized Enterprises: A Theory of the Firm Perspective
(University of Canterbury. Management, 2012)
This research aims to show the impact that consultants have on the creation of IS knowledge assets as well as the impact that they have on the development of IS competencies in SMEs. Exploratory case studies involving SMEs ...
Corruption-related Decision-making in the Multinational Business Arena
(University of Canterbury. Management, 2006)
Corruption in business occurs in situations of a quid pro quo relationship between public officials and business managers representing corporations. Many a time, such corrupt situations can harm stakeholder interests. ...
