Now showing items 1-2 of 2

    • Comparing the worldviews of marketing and sustainability. 

      Kemper, Joya A. (University of Canterbury, 2017)
      Sustainability has entered the vernacular of many disciplines and marketing seems to be no exception. However, the construct, both within and outside marketing, is still contested. Given the growing importance of ...
    • Upstream social marketing strategy. 

      Kennedy, Ann-Marie; Kemper, Joya A.; Parsons, Andrew Grant (Emerald, 2018)
      In the case of complex social problems such as obesity and environmental degradation, structural change is needed to provide people with the ability to change (Andreasen, 2006). Strategic social marketing has identified ...