The impact of mental health campaigns on attitudes and help-seeking behaviours in New Zealand rugby union players. (2018)
Type of ContentTheses / Dissertations
Degree NameMaster of Commerce
PublisherUniversity of Canterbury
This research aimed to investigate the impact of mental health campaign messages on rugby union players’ attitudes and behavioural intentions. This thesis used the context of New Zealand rugby players to explore whether affective, cognitive or combined types of campaign messaging registered any form of influence on rugby players’ attitudes and behavioural intentions. An experimental method with between-subjects design was used. This project conducted a survey on current rugby union players from the Canterbury region who were over the age of 18 years old. 139 rugby players in total completed the survey. Participants saw one of four different campaign messages that were used to investigate the impact of mental health campaigns on rugby players’ attitudes towards the campaign message and behavioural intentions towards seeking help. Overall, the findings presented very few differences in attitudes and behavioural intentions as a function of the campaign messages. However, contrary to expectations, the results indicated that as participant’s age increases, their likelihood to seek help for a mental health related challenge decreases. This suggested that as a participants’ age increased, they were more likely to have experienced longer periods of exposure to the hegemonic masculinity within the sport. It was speculated that this culture had embedded suppressive behaviours among older players that the younger demographic may not have experienced. The findings from this research suggest that a different type of intervention is required to develop or change help seeking behaviours and attitudes among rugby players. These findings are discussed in terms of their implications, and further suggestions are made for future research.
RightsAll Rights Reserved
Showing items related by title, author, creator and subject.
Heart of Dark(y)ness: Negotiating race and racism in New Zealand rugby: Club rugby players talk rugby Kahi, Hamuera (University of Canterbury, 2017)Racism in New Zealand rugby has been a topic of ongoing debate. In 2011 and 2010, for example, there was a mediated discussion about supposed racial quotas (‘darkies’ quota) for The Crusaders and criticism of Pat Lam, the ...
Adolescent stress, help-seeking intentions, subjective achievement and life satisfaction in New Zealand: Tests of mediation, moderated mediation and moderation Watson P; Roy D; Bajaj M; Sotardi, Valerie; Swit, Cara (Wiley, 2021)© 2021 John Wiley & Sons Ltd. We present the results of a study examining adolescent help-seeking intentions (HSIs), stress, subjective school achievement and life satisfaction. Using a cross-sectional design with a ...
Obel, Camilla (University of Canterbury. Sociology and Anthropology, 2001)The thesis analyses the amateur game of rugby union by focussing upon the struggles for control between national and local unions and players. Using historical material and interviews with administrators, current players ...