Britain’s referendum decision to leave the European Union (EU) in June 2016, has resulted in political and economic uncertainty in Britain, Europe and around the world. Resultantly, there has been a great deal of speculation about the possible outcome of the Article 50 negotiations. While we do not wish to add to the speculation, we apply political psychology to content media analysis in order to understand how the phenomenon of so-called “BREXIT” has been framed and understood in one of Britain’s closest allies – New Zealand.