Emerging issues in digital marketing
This Special Issue of the Journal of Consumer Marketing (JCM) represents a selection of best papers presented at the 2016 Australian and New Zealand Marketing Academy (ANZMAC) annual conference in Christchurch, New Zealand. Around 400 delegates from 28 countries attended this internationally recognised conference hosted by the Department of Management, Marketing & Entrepreneurship at the University of Canterbury. The conference theme, “Marketing in a Post-Disciplinary Era”, identified the circumstances and challenges marketing researchers and practitioners face in theory and practice. Marketing exists in an environment that is constantly evolving, and it interfaces strategically with management, entrepreneurship, psychology, tourism, law, economics, finance, politics and other social science disciplines. Disciplines like engineering and natural sciences now recognise that business knowledge significantly contributes to the success of new discoveries and innovation. Increasingly, governments and research bodies encourage cross-collaborations between and among scholars in advancing new knowledge to benefit society. Specifically, the rapid development of information and communication technology (ICT) has pushed the boundaries of many aspects of marketing to great extents, including understanding online consumer behaviour, analysing Big Data, creating market disruptions, etc.