Social media as a marketing tool for Gateway Antarctica
Degree GrantorUniversity of Canterbury
Degree LevelPostgraduate Certificate
Degree NamePostgraduate Certificate in Antarctic Studies
Currently New Zealanders under the age of 35 years don‟t know much about Antarctic issues or how Antarctica and the Southern Ocean affect them. One reason for this is that they do not know enough information about the Antarctic and cannot see how it is relevant in their lives. Gateway Antarctica is the centre for Antarctic studies and research at the University of Canterbury. It leads the world in Antarctic and Southern Ocean research across a range of disciplines as well as providing world class courses and graduate programmes. However most of the students at the University of Canterbury are unaware of them and what they can offer. In order to try and rectify this I have been asked to look into how social media can be used to help educate New Zealanders on Antarctic issues and to create relevant accounts on some of these sites. Along with this, create ways to promote Gateway Antarctica and the PCAS course to University of Canterbury students.