Marketing study of markets for Fijian hardwood species in New Zealand
Degree GrantorUniversity of Canterbury
Degree NameMaster of Forestry Science
This study investigates the potential for distributing Fijian hardwood species in New Zealand markets and how stakeholders would benefit from a marketing network providing a win-win situation. Fiji, a small nation with limited natural forest resources, needs to manufacture value-added wood products for export. This should result in increased financial return, creating employment opportunities, reducing the number and amount of native tree species being extracted and better natural forest management Secondary data were collected about the Fiji Forest Industry (including timber exporters) and the New Zealand Forest Industry (including importers) to try to identify the-five major Fijian hardwood species (Kauvula, Kaudamu, Dakua makadre, Dakua salusalu and Damanu) used in New Zealand. In conjunction with interviews, primary data from survey questionnaires and a literature review, the following findings were obtained analysed and discussed.