Integrative rationality and overlapping identities: Evidence of the commercial value of environmental sustainability and social responsibility discourses during enterprise development (2015)
Type of ContentOral Presentation
PublisherUniversity of Canterbury. Management, Marketing, and Entrepreneurship
This presentation uses the case of Grassroots' Glamour, a fashion sector startup, to show how social responsibility and environmental sustainability discourses can become an integral part of successful strategy practice during business development and, in so doing, provide a discursive space for negotiating a collective identity between business partners with very different relationships to the business.
CitationMills, C.E. (2015) Integrative rationality and overlapping identities: Evidence of the commercial value of environmental sustainability and social responsibility discourses during enterprise development. College of Business and Law, University of Canterbury, Christchurch, New Zealand: College Research Seminar Series, 5 Oct 2015.
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Keywordssocial responsibility and sustainability discourses; collective identity; strategy practice; boundary object; narrativity
ANZSRC Fields of Research35 - Commerce, management, tourism and services::3507 - Strategy, management and organisational behaviour::350710 - Organisational behaviour
15 - Commerce, Management, Tourism and Services::1503 - Business and Management::150312 - Organisational Planning and Management
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