Picturing the Beast Inside: Animals, Organizational Identity and Metaphorical Grafting

Type of content
Publisher's DOI/URI
Thesis discipline
Degree name
Publisher
University of Canterbury. Management, Marketing, and Entrepreneurship
Journal Title
Journal ISSN
Volume Title
Language
Date
2004
Authors
Stiles, David R.
Abstract

Organizational identity studies have overlooked the importance of the visual qualities inherent in the ‘identity’ metaphor. This paper develops a tentative theory to remedy this. Empirical data from over 1400 people in four countries show that pictures can combine with words and numbers as complementary and equal partners in a relay system of meaning, This focuses the organizational identity metaphor through a process of metaphorical grafting, which helps identity become a more effective heuristic device.

Description
Citation
Stiles, David R. (2004) Picturing the Beast Inside: Animals, Organizational Identity and Metaphorical Grafting. New Orleans, USA: Academy of Management Annual Meeting, 6-11 Aug 2004.
Keywords
Ngā upoko tukutuku/Māori subject headings
ANZSRC fields of research
Field of Research::15 - Commerce, Management, Tourism and Services::1503 - Business and Management::150399 - Business and Management not elsewhere classified
Rights