Market adoption of emerging disruptive technologies

Abstract

This report outlines a commercialization plan for Engin, an information management and marketplace system created by Engin.Systems Ltd. The aim of this plan is to create a commercially viable company and achieve significant market share for this system in the next five years in both the New Zealand and Australian markets . Market research was performed to understand the commercial and competitive landscape in which Engin will be operating and to identify potential markets for validation. The New Zealand construction industry was identified as a prime candidate for an early adopter market. In addition, several industries were investigated to determine their needs and if Engin is suitable to meet them. Distribution and pricing strategies are determined along with a five year revenue forecast based on several assumptions. These assumptions are stated within this report: This report also outlines a specific five-year commercialization roadmap along with potential risks that may arise and strategies to mitigate them when possible.