Defining the sports fan : a typology (2000)

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Type of Content
Theses / DissertationsThesis Discipline
Business AdministrationDegree Name
Master of CommerceCollections
Abstract
Sports are becoming increasingly more important in our society. The following thesis presents a six-fold typology of sports fans based on their psychological motivations for following a sport. It uses and interesting methodology that makes use of pictures and is based on the ZMET qualitative interviewing technique. A missing type, the impact of gender on the typology, the factors that determine whether fans attend the game or watch it at home and research implications are discussed. Areas for future research are recommended.
Keywords
Sports spectators--New Zealand--Psychology; Sports spectators--New Zealand--AttitudesRights
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