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    Defining the sports fan : a typology (2000)

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    Type of Content
    Theses / Dissertations
    UC Permalink
    https://hdl.handle.net/10092/104963
    
    Thesis Discipline
    Business Administration
    Degree Name
    Master of Commerce
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    • Business: Theses and Dissertations [446]
    Authors
    Rich, Adrienne Clare
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    Abstract

    Sports are becoming increasingly more important in our society. The following thesis presents a six-fold typology of sports fans based on their psychological motivations for following a sport. It uses and interesting methodology that makes use of pictures and is based on the ZMET qualitative interviewing technique. A missing type, the impact of gender on the typology, the factors that determine whether fans attend the game or watch it at home and research implications are discussed. Areas for future research are recommended.

    Keywords
    Sports spectators--New Zealand--Psychology; Sports spectators--New Zealand--Attitudes
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    All Rights Reserved
    https://canterbury.libguides.com/rights/theses

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