Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World (2022)
CitationKemper J, Moscato E, Kennedy A-M (2022). Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World. Journal of Marketing Education. 44(3). 311-311.
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ANZSRC Fields of Research35 - Commerce, management, tourism and services::3506 - Marketing
39 - Education::3901 - Curriculum and pedagogy::390103 - Economics, business and management curriculum and pedagogy
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Kennedy, Ann-Marie; Veer, Ekant; Kemper, Joya A. (Emerald, 2022)Purpose: This study aims to share the use of social marketing as pedagogy and provide a transformative social marketing pedagogy for social marketing educators. By this, the authors mean the same principles used by social ...
Sustainability worldviews of marketing academics: A segmentation analysis and implications for professional development Kemper, Joya A.; Ballantine, Paul; Hall, Colin Michael (Elsevier BV, 2020)The epistemology of the business school has been argued to be a large barrier towards the integration of sustainability in education and research. This research aims to shed light on the fundamental marketing and consumption ...
Evaluating Social Marketing Messages in New Zealand’s Like Minds Campaign and Its Effect on Stigma Kemper, Joya A.; Kennedy, Ann-Marie (SAGE Publications, 2021)Background: A key objective of government and social marketers is to remove the institutionalized stigma of mental illness, increasing mental health service uptake. While research has evaluated past campaigns based on ...