Influencer and AI Marketing in Social Media Marketing Platform: How Do Consumers React to Blurred Boundary Advertisement?

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Influencer and AI Marketing in Social Media Marketing Platform.pdf (449.48 KB)
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Conference Contributions - Published
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https://hdl.handle.net/10092/103835
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2022
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Zhang Y
Liu L
Bi Q
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Zhang Y, Liu L, Bi Q (2022). Influencer and AI Marketing in Social Media Marketing Platform: How Do Consumers React to Blurred Boundary Advertisement?. Taipei-Sydney: Pacific Asia Conference on Information Systems 2022. 05/07/2022-09/07/2022.
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http://hdl.handle.net/10092/17651
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Business: Conference Contributions