In this paper, I defend the view that truth is a constitutive norm of belief formation, argue in favour of a virtue-theoretic account of epistemic evaluation and respond to possible objections. In §I, I argue that belief necessarily aims at truth. In §II, I defend a virtue-theoretic approach to epistemic evaluation in response to concerns about epis- temic luck and doxastic control. In §III, I distinguish between evaluative and deontic norms in order to avoid the charge that we are subject to impossible epistemic de- mands. In §IV, I study the relationship between epistemic norms, practical interests and ascriptions of knowledge.