Selling just preservation

Abstract

Treves et al. argue for better representation of voiceless groups in current policy decisions. We agree with the argument but believe it will be challenging to convince enough people of its importance to change policy — especially those political groups who are not predisposed to agreeing with these kinds of arguments. We draw on the social psychology literature to recommend three principles for increasing the persuasiveness of the argument to the public: pre-suasion, framing, and tailoring for the audience. We apply these principles to make concrete recommendations for framing the argument to persuade the American political right.