Ethnic media and multi-dimensional identity: Pacific audiences’ connections with Māori media (2020)
Abstract
This study explores issues of identity, hybridity and media in an Aotearoa/New Zealand context by analysing Pacific audiences’ affinity for and use of Indigenous Māori media. It makes the case for broadening ethnic categorizations in media practice and scholarship to better account for multi-ethnic audiences’ identities and practices. And, by exploring Pacific audiences’ talk about a shared ‘Brown’ identity, it suggests that Pacific peoples, particularly New Zealand-born youth, resort to a racialised ‘Brown’ identity as a way to connect to multiple others in the New Zealand context—using Māori media as a ‘third space’ of identity negotiation to do so. Finally, it argues for more overtly situated and localised research and theory-building to further tease out the uniquely South Pacific elements of these emergent identity practices.
Citation
Ross T (2020). Ethnic media and multi-dimensional identity: Pacific audiences’ connections with Māori media. Communication Theory.This citation is automatically generated and may be unreliable. Use as a guide only.
Keywords
Ethnic media; Pacific; Māori; hybrid identity; locative practiceANZSRC Fields of Research
47 - Language, communication and culture::4701 - Communication and media studies::470107 - Media studies47 - Language, communication and culture::4701 - Communication and media studies::470105 - Journalism studies
45 - Indigenous studies::4513 - Pacific Peoples culture, language and history::451309 - Pacific Peoples land, culture and identity
45 - Indigenous studies::4513 - Pacific Peoples culture, language and history::451312 - Pacific Peoples media, film, animation and photography
45 - Indigenous studies::4507 - Te ahurea, reo me te hītori o te Māori (Māori culture, language and history)::450714 - Ngā arapāho, ngā kiriata, te hākoritanga me te hopu whakaahua o te Māori (Māori media, film, animation and photography)
Rights
All rights reserved unless otherwise statedRelated items
Showing items related by title, author, creator and subject.
-
Rethinking Journalism and Culture: An examination of how Pacific audiences evaluate ethnic media
Ross T (Informa UK Limited, 2017)© 2016 Taylor & Francis. Studies of indigenous and ethnic minority news media tend to emphasise their political advocacy role, their role in providing a voice to communities overlooked by mainstream media and, increasingly, ... -
Mediating publicness: An analysis of Pacific audiences’ desire for a sphere of their own in Aotearoa/New Zealand
Ross T (2017)This paper suggests that Pacific groups are positioned narrowly in New Zealand publicness, often in ways that run counter to Pacific audiences’ demand for in-depth news and information and public debate. Focus groups held ... -
‘Here’ and ‘back home’: Imagining diasporic connections through Aotearoa New Zealand’s Pacific news media
Ross T (Palgrave Macmillan, 2021)This case study of Pacific news media and their audiences demonstrates how ethnic news media use discourses and practices of ‘homeland’ and ‘diaspora’ to build identity and community belonging, and thereby serve a connective ...