Ethnic media and multi-dimensional identity: Pacific audiences’ connections with Māori media (2020)
Type of ContentJournal Article
- Arts: Journal Articles 
This study explores issues of identity, hybridity and media in an Aotearoa/New Zealand context by analysing Pacific audiences’ affinity for and use of Indigenous Māori media. It makes the case for broadening ethnic categorizations in media practice and scholarship to better account for multi-ethnic audiences’ identities and practices. And, by exploring Pacific audiences’ talk about a shared ‘Brown’ identity, it suggests that Pacific peoples, particularly New Zealand-born youth, resort to a racialised ‘Brown’ identity as a way to connect to multiple others in the New Zealand context—using Māori media as a ‘third space’ of identity negotiation to do so. Finally, it argues for more overtly situated and localised research and theory-building to further tease out the uniquely South Pacific elements of these emergent identity practices.
CitationRoss T (2020). Ethnic media and multi-dimensional identity: Pacific audiences’ connections with Māori media. Communication Theory.
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KeywordsEthnic media; Pacific; Māori; hybrid identity; locative practice
ANZSRC Fields of Research47 - Language, communication and culture::4701 - Communication and media studies::470107 - Media studies
47 - Language, communication and culture::4701 - Communication and media studies::470105 - Journalism studies
45 - Indigenous studies::4513 - Pacific Peoples culture, language and history::451309 - Pacific Peoples land, culture and identity
45 - Indigenous studies::4513 - Pacific Peoples culture, language and history::451312 - Pacific Peoples media, film, animation and photography
45 - Indigenous studies::4507 - Te ahurea, reo me te hītori o te Māori (Māori culture, language and history)::450714 - Ngā arapāho, ngā kiriata, te hākoritanga me te hopu whakaahua o te Māori (Māori media, film, animation and photography)
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