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    Understanding Involvement in Technology Adoption (2006)

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    Type of Content
    Conference Contributions - Published
    UC Permalink
    https://hdl.handle.net/10092/100784
    
    ISBN
    9780975841716
    Collections
    • Business and Law: Conference Contributions [280]
    Authors
    Mills, Annetteshow all
    Abstract

    Adoption research often draws on frameworks such as the Technology Acceptance Model and the Theory of Planned Behaviour to explain an individual"s intention to use information technology (IT). Collectively these models suggest that intention to use an information technology (IT) is determined by attitude, subjective norms and perceived behavioural control. However, prior research on the attitude-behaviour link often returns inconsistent results. To address this inconsistency, this study looks at the role of involvement (i.e. an individual"s level of interest in a technology) in explaining intention to use IT, in this case, intention to use a mobile Internet phone. The survey results showed involvement was a stronger predictor of intention to use when compared with other determinants (e.g. perceived enjoyment, perceived behavioural control) while attitude was not significant. The findings therefore suggest the usefulness of involvement in explaining intention to use where attitude may fail to do so. © 2006 Annette M Mills.

    Citation
    Mills A (2006). Understanding Involvement in Technology Adoption. Adelaide, Australia: 17th Australasian Conference on Information Systems (ACIS 2006): Thought Leadership in IS. 06/12/2006-08/12/2006. ACIS 2006 Proceedings. 9pp-.
    This citation is automatically generated and may be unreliable. Use as a guide only.
    Keywords
    Attitude; Involvement; Technology Adoption; Perceived Enjoyment
    ANZSRC Fields of Research
    08 - Information and Computing Sciences::0806 - Information Systems::080602 - Computer-Human Interaction
    17 - Psychology and Cognitive Sciences::1701 - Psychology::170103 - Educational Psychology
    Rights
    Annette M Mills © 2006. The authors assign to ACIS and educational and non-profit institutions a non-exclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced. The authors also grant a non-exclusive licence to ACIS to publish this document in full in the Conference Papers and Proceedings. Those documents may be published on the World Wide Web, CD-ROM, in printed form, and on mirror sites on the World Wide Web. Any other usage is prohibited without the express permission of the authors.
    http://hdl.handle.net/10092/17651
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