De-globalisation in practice : New Zealand strategists’ interpretations. (2019)
Type of ContentTheses / Dissertations
Degree NameMaster of Commerce
PublisherUniversity of Canterbury
AuthorsGood, Matthewshow all
This research investigates strategists and their interpretations and actions as a result of the contemporary de-globalisation phenomenon. Specifically de-globalisation refers to economic and political influences inhibiting interdependence within nations. The aim of this research is to study de-globalisation and its impact upon New Zealand strategy practitioners within internationally operating organisations. De-globalisation has recently received attention within international business literature and the phenomenon’s macro implications are well- documented. The research gap this study identifies is to what extent de-globalisation impacts organisational strategy and its relevant actors. A strategy practice research paradigm offers a renewed approach to strategy research, focusing upon the everyday sayings and doings of strategy. An integration of a macro phenomenon such as de-globalisation and practice based strategy is a unique blend of academic influences. The researcher conducted a total of six semi- structured interviews with strategy practitioners from a range of New Zealand exporting organisations. The transcripts from the interviews were analysed using a qualitative content analysis. The process sorted excerpts of the data into larger expected and emergent thematic groups. Actors’ accounts of strategizing in a de-globalisation environment supply the researcher with a range of approaches, perspectives and organisational responses to this phenomenon. This content is used to answer how senior strategists are characterising de- globalisation events, how they have observed changes within strategic activity in response and identify to what extent do they consider the future strategic implications of de-globalisation. The discussion reveals aspects about practitioners interpretations and strategic considerations that have emerged within an environment subject to the implications of de-globalisation. It is hoped that the study can contribute to both respective academic literatures and be informative for practitioners.