De-globalisation in practice : New Zealand strategists’ interpretations. (2019)
Type of ContentElectronic Thesis or Dissertation
Degree NameMaster of Commerce
PublisherUniversity of Canterbury
AuthorsGood, Matthewshow all
This research investigates strategists and their interpretations and actions as a result of the contemporary de-globalisation phenomenon. Specifically de-globalisation refers to economic and political influences inhibiting interdependence within nations. The aim of this research is to study de-globalisation and its impact upon New Zealand strategy practitioners within internationally operating organisations. De-globalisation has recently received attention within international business literature and the phenomenon’s macro implications are well- documented. The research gap this study identifies is to what extent de-globalisation impacts organisational strategy and its relevant actors. A strategy practice research paradigm offers a renewed approach to strategy research, focusing upon the everyday sayings and doings of strategy. An integration of a macro phenomenon such as de-globalisation and practice based strategy is a unique blend of academic influences. The researcher conducted a total of six semi- structured interviews with strategy practitioners from a range of New Zealand exporting organisations. The transcripts from the interviews were analysed using a qualitative content analysis. The process sorted excerpts of the data into larger expected and emergent thematic groups. Actors’ accounts of strategizing in a de-globalisation environment supply the researcher with a range of approaches, perspectives and organisational responses to this phenomenon. This content is used to answer how senior strategists are characterising de- globalisation events, how they have observed changes within strategic activity in response and identify to what extent do they consider the future strategic implications of de-globalisation. The discussion reveals aspects about practitioners interpretations and strategic considerations that have emerged within an environment subject to the implications of de-globalisation. It is hoped that the study can contribute to both respective academic literatures and be informative for practitioners.