Research focusing on SMEs has in many respects been dominated by a developed-economy perspective (Bruton, Ahlstrom, and Obloj 2008). As such, theory and research on SMEs underpinned by a developed economy perspective may not easily translate or apply to SMEs in emerging economies. Grunhagen and Mishra note (2008: 1) “(t)he field of small business and entrepreneurship research is unique in its multidisciplinary approach.” In this sense there is a need to develop a better understanding of entrepreneurship in rapidly emerging economies (Bruton, Ahlstrom, and Obloj 2008). Likewise, while the economic growth of emerging economies is often driven by SMEs, our understanding of how SMEs compete in increasingly competitive emerging economies remains extremely limited (Bruton, Ahlstrom, and Obloj 2008). As such, understanding how SMEs in emerging economies compete is crucial to entrepreneurship scholars, policy makers, and SME owner/managers.