http://hdl.handle.net/10092/323 Wed, 15 May 2013 11:02:50 GMT 2013-05-15T11:02:50Z http://hdl.handle.net/10092/7696 Title: What's in a cost? Comparing economic and public health measures of alcohol's social costs Authors: Crampton, E.; Burgess, M.; Taylor, B. Abstract: Studies based on a cost of illness method frequently assert large social costs from a variety of risky activities, the harms from which most typically fall upon the risk-taker himself. Many of these costs are inadmissible in a standard economic framework; consequently, figures derived by the cost of illness method are not comparable with other economic notions of cost and are of very limited policy use. Sun, 01 Jan 2012 00:00:00 GMT http://hdl.handle.net/10092/7696 2012-01-01T00:00:00Z http://hdl.handle.net/10092/7290 Title: The effects of film trailers on shaping consumer expectations in the entertainment industry—A qualitative analysis Authors: Finsterwalder, J.; Kuppelwieser, V.G.; de Villiers, M. Abstract: One can assume that there is most likely not a single person in the western world who has not been to a cinema, nor seen a trailer for a film to be released. This paper discusses consumer expectation influencers of film content and quality based on exploratory qualitative research using the screening of film trailers in New Zealand. The results show that the actors are the greatest influencers on film quality expectations; whilst genre has the greatest influence on film content expectations. This research underlines that whilst film marketers unlike film makers usually have no input in choosing actors, director or genre, they have the power to mediate how these are exposed to consumers in film trailers. Description: http://www.journals.elsevier.com/journal-of-retailing-and-consumer-services Sun, 01 Jan 2012 00:00:00 GMT http://hdl.handle.net/10092/7290 2012-01-01T00:00:00Z http://hdl.handle.net/10092/6995 Title: "Doing more with less": service imperatives of the twenty-first century Authors: Finsterwalder, J.; Garry, T. Description: This conceptual opening piece was peer reviewed by the two Editors of the journal, Dr Marianna Sigala and Dr Chatura Ranaweera, as well as by the consulting Editor, Dr Jay Kandampully. Sat, 01 Jan 2011 00:00:00 GMT http://hdl.handle.net/10092/6995 2011-01-01T00:00:00Z http://hdl.handle.net/10092/6923 Title: Product Innovation Tool Adoption Behaviour in Technology-based New Ventures Authors: de Waal, G.A.; Knott, P. Abstract: Despite the attention it gives to innovation tools, the product innovation literature does not address the behavioural motivation behind practitioners’ adoption of particular tools, or relate this to new venture development. This paper focuses on technology-based new ventures executing their first projects and presents insights into how their innovation tool adoption evolves over time. The paper synthesises case study findings into a hierarchy of tool adoption states encapsulating how new venture teams started with an exclusive focus on effectiveness, and over time progressively attended to problem solving, efficiency, and finally resource management. They often progressed to the next state only in response to costly mistakes and delays, whereas the experienced team in our comparison well-established firm operated within all four states from project initiation. Knowledge of this hierarchy of tool adoption states could help new venture teams to optimise the time they invest in product innovation tools. Sun, 01 Jan 2012 00:00:00 GMT http://hdl.handle.net/10092/6923 2012-01-01T00:00:00Z